Peterson Solutions rebrand: A new identity for sustainability consulting

Peterson Solutions officially launched its new brand on 3 December 2024. The rebrand aims to make it easier for clients to understand and access the services and support they need to achieve their sustainability ambitions and contribute to a more sustainable future.

We caught up with Robert Stam, Regional Director at Peterson Solutions, Americas, to discuss the rationale, practicalities, and benefits of the Peterson Solutions rebrand.

Q: How did Peterson Solutions develop from the main Peterson business?

A: Peterson Solutions is the sustainability and supply chain consulting arm of Peterson Control Union. We grew organically out of the main Peterson business, which was primarily involved in inspection and testing services, particularly in the agricultural sector.

As the global ESG agenda picked up pace, businesses recognised they needed specialist support to optimise their sustainability performance and manage supply chain issues. Peterson Solutions evolved to meet these needs. Today, we work with clients across the globe to help them develop, refine and implement their sustainability strategies.

Q: Who are the typical clients of Peterson Solutions?

A: Our work has gradually expanded over the years. Many of our early clients were in the food and agriculture sectors, but they now cover a much wider range of industries, from chemicals, pharmaceutical and healthcare, to forestry products, commodities, and marine and aquaculture.

Q: What types of services does Peterson Solutions offer?

A: We help businesses operate ethically and sustainably, bringing our boots and brains to guide them in adopting more sustainable practices. It’s about enabling our clients to thrive in a world where environmental and social impact are as important as economic performance.

We provide a wide range of sustainability-related services to help them achieve this, including sustainable sourcing, strategy development and implementation, and certification support. Ultimately, see our clients as pillars of change. Through them, we can be a powerful catalyst for positive transformations and improve the livelihoods of millions of people around the world.

Q: What’s changing with the rebrand of Peterson Solutions?

A: The rebrand is about giving Peterson Solutions a more distinct identity within the Peterson Control Union group. We’re officially adopting the name ‘Peterson Solutions’, moving away from our previous name, Peterson Projects and Solutions. We’re also introducing a new logo, launching a new website, and updating our marketing materials. This change will be accompanied by a comprehensive communication strategy to inform our clients and partners about the rebrand.

Q: How will this rebrand benefit your clients?

A: The rebrand will make it easier for clients to understand what we do and how we can help them combine sustainable practices with commercial success. In the future, we also plan to introduce a secure portal on our new website, where clients can find relevant information in one place. We’re confident the rebrand will enhance transparency, consistency and communication between our teams and the businesses we work with.

Q: Will there be any changes to the services you offer or how you operate?

A: Not at all. The core of what we do remains the same. We’re still committed to providing high-quality sustainability and supply chain consulting services, enabling our clients to make more sustainable choices and decisions. The main change is about clarifying our identity and improving our clients’ experience, rather than changing our fundamental offerings.

Q: What’s next for Peterson Solutions after this rebrand?

A: We’re continually expanding our services to meet the changing needs of our clients in the sustainability and supply chain management space. Our immediate focus is on launching the new brand and ensuring our clients are well-informed about the change. The rebrand positions us well to grow and adapt as we continue our mission to help businesses operate more ethically, sustainably and successfully.